Is it time to rethink how we treat hypertension? This thought-provoking minisymposium from Milan explores the critical role of the patient-doctor partnership in achieving better blood pressure control. Experts tackle therapeutic inertia, uncover patient-side barriers to adherence, and share practical ways to build stronger therapeutic alliances. Chaired by R. de Pinho and J. Versmissen, this session invites a fresh perspective: collaboration as the key to lasting cardiovascular success.

Key Objectives:

• Stressing the necessity of a strong "patient/doctor" therapeutic alliance to improve medication adherence in hypertension and other chronic diseases.
• Recognizing the value of involving other healthcare professionals and family members in the patient's support system.
• Illustrating the practical application of this partnership through an open discussion with a hypertensive patient.